The History of Coats Viyella


Coats Viyella Plc, headquartered in the U.K. is an international organisation operating in textiles with an annual turnover of about £1.6 billion.

Coats Viyella is comprised of two Divisions.

Coats, is the largest manufacturer of sewing thread in the world and has a unique global spread. Coats is renowned in the business to business sector for sewability, service and colour matching, and in the consumer sector for embroidery favourites like Anchor and craft brands such as Red Heart. Coats is committed to research into and development of manufacturing processes. An example of this is the innovations in the understanding and application of colour physics which have led the way to developing exact electronic colour communications systems. These systems, developed in house, are more advanced than those available anywhere else.

Madura Coats Ltd is a 51.5% subsiduary of Coats Viyella Plc and has a turnover in excess of £100m, employing 5,800 people. It is part of the Thread Division.

The business comprises two trading divisions:

Coats India – 55% of the business, engaged in the manufacture and distribution of sewing thread, zips and accessories. The local market leader in both Industrial and Consumer thread.

Madura Textiles – 45% of the business, engaged in the manufacture and distribution of:
Canvas Products – worlds largest manufacturer
Mechanical Rubber Goods – local market leader in textile products for Tyres, Conveyor Belting, Belting and other specialist applications.
Apparel Fabrics – including Shirtings, Workwear and Cotton
Drills for both local and export markets.
Viyella is divided into three areas of business.

Fashion Retail which incorporating branded clothing and is responsible for producing design-to-manufacture for a number of world famous brands including Jaeger, Viyella and Van Heusen. Jaeger is an international brand with retail stores in the UK, Europe, North & South America, the Far East including Japan and the Middle East. Viyella Ladieswear is a UK based retailer with over 150 outlets countrywide. The Van Heusen, Ladybird and Byford brands are widely licensed around the world by the International Licensing Division.

Contract Clothing is involved in designing and manufacturing clothing specifically for retailer, own label, such as Marks and Spencer, and has been operating in the U.K. and overseas factories. The High Street retailer trend toward overseas sourcing is continuing to be met by Contract Clothing as its international organisation is flexible to these kind of requirements.

Home Furnishings designs and manufactures household textiles under their own brand, Dorma, as well as for Marks and Spencer, Laura Ashley and other High Street retailers. By negotiating original design opportunities (for instance, access to the V&A library), Home Furnishings has retained its market leading position.

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